Market Engine Ltd

Market Engine

Although Philips was respected for its commitment to quality, the brand was seen as 'traditional'. This was partly because Philips has been present in some markets for more than a century!
Scope In an attempt to rejuvenate the brand, the company launched a global campaign called 'Let's make things better', which replaced the 26 different slogans used by Philips in different markets. The objective of the campaign was also to project Philips as a company that used technology to improve people's lives. We focused on conveying that Philips technology could improve people's lives and also improve the world. Action At Market Engine, we believe that you should position your brands so that they are perceived by the customer as occupying a distinctive niche - a niche not occupied by any other brand. With 'Sense and Simplicity', we aimed to associate the Philips brand with simplicity. The team at Market Engine was involved in various print campaigns, POS items and 3D animation to help with the ‘simple’ transformation message. The new positioning gave customers a distinctive image of a sharper, more focused enterprise, which - throughout the company's activities in technology, healthcare and lifestyle - is held together by a common drive to deliver intuitive end-user experiences. In addition to the global advertising campaign we helped Philips relaunched the company website https://www.philips.com. Following extensive research and examination of its web services across users, the site has been completely redesigned to deliver a more engaging, user-oriented experience, fully in line with the Simplicity concept. The new site ties together 56 specific country sites and offers information in a total of 30 languages. Result Philips sales have risen year on year as the ‘transformation’ program of friendly simplicity has really hit home with consumers. Philips is now not only perceived as a trusted and reliable company, but its brand is now associated with cutting edge design that are intuitive and engaging.
Marketing strategy consultants